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MURAL RETHINK THE WASTE
Client
OMRIN - The Netherlands
Date
june-2023
Location
Heerenveen
Role
Lead project
Mural artist
Definition
In the Netherlands, a groundbreaking project unfolds as the largest recycling plant undergoes a remarkable transformation. "Rethink the Waste" is an innovative mural painting endeavor that not only beautifies the recycling facility but also tells a compelling story of transformation and sustainability.
This project is an artistic endeavor born from the very essence of recycling: the journey from discarded items in our homes to the creation of new objects. I create a design that captures this process through a vibrant and thought mural that adorns the walls of the recycling plant.
The mural serves as a visual narrative, depicting the cyclical journey of materials, from their humble beginnings in households to their reincarnation as new, purposeful objects. Every stroke of the brush embodies the spirit of creativity and environmental consciousness, urging viewers to reconsider their relationship with waste.
The central theme, "Rethink the Waste," is not just a slogan but a call to action. The mural acts as a catalyst for change, inspiring visitors and employees alike to adopt sustainable practices and think differently about the materials they discard. Through compelling imagery and powerful symbolism, the mural becomes a beacon of awareness, advocating for a greener, cleaner future.
This project is a testament to the transformative power of art and the collective responsibility we share in preserving our planet. "Rethink the Waste" is more than just a mural; it's a visual manifesto, igniting conversations, fostering awareness, and encouraging a shift towards a more sustainable tomorrow.
